May 17, 2024Boston Brewery Team


Pride Celebrations & Love Conquers Ale 


Born out of the Boston Brewery, we’re proud to re-release our annual Pride Brew, Love Conquers Ale, for the 7th year. With it being our 40th anniversary, we’re taking it back and brewing our original recipe from 2017. Love Conquers Ale is a welcoming Gose with a pinkish purple hue that captures the joy and expression of Pride and is an embodiment of our coworkers and community in one vibrant beer. This brew drops on draft and in cans on Friday, May 24th to get a head start on Memorial Day Weekend! 

Our Sam Adams Boston locations will be celebrating the brew with Pride all month long. Here’s a look at our upcoming events:  

Pride Rooftop House Party 

Think 80's Glow Party meets Rooftop Deck meets House Music to ring in the debut of our Love Conquers Ale brew for Pride Month! Dance the night away with a B2B set by DJ L'Duke and DJ Javes, Love Conquers Ale slushies, Pride giveaways, glow water pong and more. Don’t forget to enter our Glow fit contest for a chance to win a pair of tickets to Pride Night at Fenway Park. 21+, free to attend! 


Our popular comedy show is back in our Beer Hall with top local comedians including Connor Doherty, Zach Stewart and Chloe Cunha! 


JP Pride Block Party 

The annual celebration is returning to Perkins Street on June 9th, complete with live entertainment, food vendors, and the Sam Adams Pop-Up Beer Garden. 


Thrift (S)hop: Pride Edition 

This edition of our monthly vendor market features LBGTQ+ small businesses. Grab a pint, shop local, and enjoy music from our house DJ! 


Pop-Up Pride Vendor Market 

Local LGBTQ+ vendors and allies take over our Beer Hall after work for a lovely sip ‘n shop evening!  

Beer Garden Pride Party 

This Pride, we're throwing it back with an 80's Backyard BBQ! Celebrate with us in the Beer Garden to enjoy pints of Love Conquers Ale with a DJ, dancing, and lawn games. We’ll break out the grill and churn up Love Conquers Ale slushies for the ultimate community cookout moment. Party it up this Pride in our home with us! 


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