In the big year of 2025, our pride and joy, Love Conquers Ale, returns as our annual Pride Brew! Coming back for the 9th year, we’ve decided to shake things up a bit. This passionfruit Berliner Weisse has a light tartness balanced by the fruity sweetness. Traditionally served with syrups for individual flavoring, this beer becomes an expression of the drinker and we’ll be serving it with options syrups for those that want a beer that’s just a bit bolder. Love Conquers Ale pairs perfectly with the celebrations we have throughout the month! You can enjoy this brew on draft and in cans to go at our Boston Brewery and Boston Downtown Taproom. 

This year we are partnering up with the Massachusetts LGBTQ Chamber of Commerce. They work tirelessly to boost Queer-owned businesses in the public and economic eye. We’re thrilled to showcase some of their partners and even more excited to be donating to the MA LGBTQ Chamber of Commerce for Pride Month this year!  

With the help of some friends, our Sam Adams Boston locations are hosting special events for everyone to enjoy. Take a look:  

Saturday, June 7th | 7-11PM | Downtown Taproom  

Pride Rooftop House Party  

We’re bringing back the glow and turning up the music to celebrate the beginning of Pride Month! Enjoy a pint of Love Conquers Ale sweetened to your liking with any of these four syrups: kiwi, black raspberry, red passionfruit, and mandarin. DJs Juju, Lufer, and Javes will spin us a night to remember with house and iconic tunes. We’ll have games, beer slushies, and black lights to really make all of your glowy and colorful outfits pop! 

Friday, June 13th | 7-11PM | Downtown Taproom 

Pride Rooftop Takeover  

Fever Media and Women.Wave are taking over our rooftop at the Downtown Taproom as part of our Decked Out series this summer. Catch an all-women’s and queer DJ set on the rooftop as you grab a pint or slushy. Get wild!  

Sunday, June 15th | 12-7PM | Parkins Rd 

Jamaica Plain Pride Block Party 

The Brewery has teamed up with LesbianNightLife in Jamaica Plain and we’re partying it up with the neighborhood! There will be vendors to support, beer and drinks to sip, music to dance to, food to scarf down, and a drag show to cheer on! Learn more about the event and the charities it will help support here!  

Sunday | June 22 | 12-5PM | Boston Brewery 

Pride Market  

We’re partnering up with the Massachusetts LGBTQ Chamber of Commerce and we’re throwing together a market of 12 vendors! Spice up your closet, home, and life with some goodies from local queer businesses. Catch a beer and a vibe with us as we jam out to DJ Diggity Dom and get a bit carried away with a shopping spree.   

Friday | June 27th | 5-10PM | Boston Brewery 

Beer Garden Pride Masquerade Party 

This Pride, we're dressing to impress with a Masquerade Party! Celebrate with us in the Beer Garden to enjoy pints of Love Conquers Ale with dancing, lawn games, customizable beer, and a mask decorating station. We’ll have 4 unique syrups for you to make your beer a little more you! So dress up your beer and dress yourself up for one special, celebratory night.